Samsung really wants iPhone fans to drop their Apple handsets in favor of Galaxy smartphones.
But
how can the company convince Apple loyalists to give its phones a try?
By letting those iPhoners use a Samsung handset for a month — for free.
Samsung’s new Ultimate Test Drive program does just what its name implies: iPhone owners can try out Samsung’s Galaxy S6, Galaxy S6 Edge, Galaxy S6 Edge+, or Galaxy Note5 for
30 days without paying a dime. Along with the handset, Samsung will
throw in a free data plan from the carrier of your choice.
The
offer could be a shrewd one. Samsung is battling Apple for sales, even
as the smartphone market slows down, so every convert counts.
At
the same time, though, it feels a bit desperate: It sounds like
something you’d hear on a late-night infomercial. I’m half expecting the
company to throw in a free knife set with each order.
Nonetheless,
if all goes according to plan, Samsung will poach a slew of new
customers from its biggest competitor — and, knives or no, that should
put a smile on some faces at Samsung HQ.
